Jeff Terzo won the 2026 NORRA 500 Baja Coast Challenge, a two-day race that took the field south from Ensenada to San Quintín and back north toward Ensenada. Driving the #3737 Can-Am Maverick R, a UTV entered in the Unlimited Buggy class, he finished in 8 hours, 20 minutes and 17 seconds, 4 minutes and 33 seconds ahead of Cesar Cuevas, with Andrew Whitehead in third overall. Thomas Thornbury rode as his co-driver.

The win followed several years of steady progress at NORRA events. At the 2023 NORRA 500, he took third in the 2000 class after starting the opening day sixth. In 2024 he finished third in the hotly contested Pro 2000 UTV and Class 10 category, and in 2025 he placed fifth overall in the Evolution Unlimited Buggy class, driving the same #3737 Can-Am.