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DirtAlliance - Newsletter 11/3/22

Sonoran Rally 2023 - Updates & Dates

Save the dates April 22 – 28, 2023: The Big Show is Up!

After Years of Discussion, the Sonora Rally becomes the third round of the World Rally-Raid Championship, organized by FIA, FIM - Fédération Internationale de Motocyclisme, and ASO (Amaury Sport Organisation).

The tournament will take place April 22 – 28, 2023, along a yet-to-be-released route. Now, even more riders and drivers from all over the world will have the chance to see the training field which shaped elite American riders like Ricky Brabec Racing, Skyler Howes Racing, Andrew Short, and budding star Mason Klein.

The core value of #SonoraRally remains to be accessible for grassroots entrants. The crucial partnership between Sonora Rally and the Sonoran State government, represented by the Secretary of Tourism Celida López, has just signed on to support the forthcoming event in April. "We are beyond excited and honored to be a part of the 2023 Rally Raid World Championship. Now it's time to get to work!" – Darren Skilton, Sonora Rally Organizer and Director.


Off-Road racing returns to the birthplace of off-road culture.

The California 300 Off-Road Race stormed into Barstow, CA, for its inaugural event this October, bringing major desert racing back to Southern California for the first time in 23 years. The field of hundreds of competitors and thousands of fans descend upon the high desert for three days of off-road racing action, camping, and fun without incident. The off-road festival at the Official Start / Finish Midway was the center of all the race action and featured tons of off-road brands vending and displaying their products, as well as food and beer vendors. The main stage showcased the tough and brave race finishers and was the central hub for racing information and updates. The off-road festival at the Start / Finish Midway was conveniently located just east of the intersection of Lenwood Ave and Arbuckle St., just off the I-15 freeway.

Pre-race festivities began the Saturday prior with the California 300 Desert Clean-Up presented by Clean-Dezert followed by The California 300 Poker Run. Hundreds of off-road enthusiasts removed over 10 tons of illegally dumped trash from the beautiful Stoddard Valley OHV area, while Poker Run participants got a chance to see the brutal 68 mile racecourse up close. Pre-running for the 300-mile race started Tuesday, October 11th through Wednesday, October 12th for registered racers. The California 300 officially opened to the public on Thursday, October 13th at 8am with the Midway and Start /Finish area opening, located off Lenwood Road. An action-packed qualifying session started at 10:30am and featured over 60 racers attempting to earn top starting positions on an eight-mile qualifying course. Racing began on Friday, October 14th at 7am beginning with Short Course UTVs, followed by a stacked field of Limited Class racers. Saturday kicked off at 7am with multiple rounds of youth UTV racing including 170, 250, 570, and 1000, the racing culminated with the ultra-competitive fire breathing Unlimited Truck classes!

The massive field of over 200 race teams included dozens of car, truck, UTV and youth classes. The California 300 attracted some of the top off-road racers including Steve Olliges, Mitch Guthrie Jr., Branden Sims, Kristen and Wayne Matlock, Ryan Piplic, Doug Mittag, Ronnie Anderson, Justin Lambert, Bruce Binnquist, Mike Cafro and Carson Wernimont to name a few.

"It was a long day, a tough day," Guthrie said at the finish. "I'm sure everyone knows how this course is—it was brutal, and then to top it off, I had Branden on us the whole time, pushing us to go faster and faster. It was fun, though, and it was cool because we were able to set the pace up front, play that game, and see where we'd end up every lap. It ended up working out for us!" Mitch Guthrie

UTV racers competed through the weekend for extra fame and glory as the eighth annual UTV World Championship was folded into the inaugural California 300 this year. Guthrie and Sims would finish first and second overall in Friday's Limited Race after a closely-matched battle all race long. Other top names in the sport like Cafro, Lambert, Sierra Romo, and Chris Blais would also take class podiums or victories and add their names to the storied history of UTV World Championship podium finishers.

Meanwhile, fans on hand for Saturday's Unlimited race saw a thrilling fight between two names expected to pace the sport for years to come. Top Unlimited Truck and overall qualifier Cayden MacCachren would do battle with the top qualifying Unlimited Truck SPEC entry of Troy and Dustin Grabowski all race long. MacCachren led the first three laps and posted the fastest lap overall in his first start in the truck that has carried his Off-Road Motorsports Hall of Fame father, Rob MacCachren, to so many victories over the years. But a late charge from Troy Grabowski, who took over from his brother Dustin for the final two laps of the race, proved to make all the difference; the Grabowskis would take the overall victory by just two and a half minutes at the race's end.

"Hundreds of racers and thousands of fans came out and enjoyed the beautiful weather outside with their families. We are thrilled with the turnout. We are stoked to have desert racing back front and center in Southern California. This is the birthplace of off-road racing culture as well as the home for the off-road racing industry," stated California 300 CEO and co-owner Matt Martelli. "I have no doubt that this race will grow quickly to be the one of the largest events in motorsports, creating tens of millions of dollars in financial impact while becoming an accessible showcase of off-road racing in spectacular fashion."

Barstow, California has a rich tradition of off-road racing dating back to 1971 with the first "Fireworks 250" race which ran for fifty-one years. It has always been a vital and important location for testing, recreation, and racing. After promoting the Mint 400 successfully for more than a decade, The Martelli Brothers and their team are thrilled to have brought a major desert off-road race back to Southern California, the mecca of off-road racing, for the first time in more than two decades!


About The California 300

The California 300 is a new world-class off-road desert race built to showcase the best off-road racers on the planet. The inaugural, multi-day event launches October 13-15, 2022 in Barstow, CA and will feature a desert cleanup, multiple days of prerunning, a public poker run, an off-road festival, and two days of spectacular off-road racing on a fast, technical and punishing 70-mile race course. For more info on The California 300 go to

Got Tickets? Don't Waste Time Standing in Line. Get Your Tickets Now!

Take a few minutes now to register now, so you don't waste time waiting in line at the DIRT EXPO!  If saving time isn't enough of a motive. How about saving money?

If you love Off-Roading, Arizona's Original and Largest Off-Road & UTV Expo is the place to be December 3-4, 2022, at State Farm Stadium.   Get your Tickets Today and be registered for Daily On-Site Give-A-Ways!


Holiday Deals - End of Year Specials - Exclusive Sales Only at Dirt Expo

The DIRT EXPO is here to get your imagination going with all the upgrades and information you need for your next Off-Road Adventure. Over 150 exhibitors are ready to help you find the builds, gear, and knowledge you’ll want for your rig, family, and friends. From tires to cages to world-class communication to industry leaders, the DIRT EXPO has the best of the best. DIRT EXPO exhibitors are there to get you the products and gear you need at the best prices available. The DIRT EXPO has all the toys, gadgets, and superior gear you see on rigs at the races, on the trail, and at the dunes. Also, don’t miss out on the Holiday Specials and End of the Year sales from your favorite Off-Road Brands.

Vendor Space is Selling Out

Arizona is one of the top Off-Road Destinations in the United States. Be Part of the Original & Largest Off-Road & UTV Expo in the State

Our new Home is Huge & Beautiful! However, space is limited. Call us today and Exhibit alongside all the Top Brands the Off-Road Industry!


Call 480-899-6458 or Register Online Today!


The DIRT EXPO is Arizona’s Original and Largest Off-Road & UTV Expo. Since 2002 Andy Myers has been putting on Arizona’s Premier Off-Road event.  Originally called the Arizona Sand Expo the Event grew into one of the States Largest Expos and encompassed the entirety of the Arizona State Fairgrounds. In 2009, the Expo was canceled due to the economic downturn.

In 2015, the Expo returned as the International Off-Road & UTV Expo. In 2022 it was decided to scrap the name and go with a New Venue, New Name, and a New Plan. The 2022 DIRT EXPO is being held at State Farm Stadium in Glendale, Arizona. “Everything Off-Road” is the mission.


DIRT ALLIANCE is a registered Trademark of GAM 2022. DIRT ALLIANCE has been in the dirt for over two decades. Since 2002, generations of Dirt Alliance members have been promoting the industry and activities we love. Twenty-Two years of love, hard work, and dedication have kept Dirt Alliance one of the most recognized names in the Off-Road Industry.

Today, Dirt Alliance keeps the Love of the Dirt alive by promoting the races, events, racers, influencers, and companies we love via Dirt Alliance and Dirt Alliance Media.  This email acquired images from the companies represented or photographed by Dirt Alliance staff. If you are the rightful owner of an image within this email, please notify us at, and we will promptly remove the said image

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DirtAlliance - Newsletter 11/3/22